DDB won the Gold award for its LG integrated campaign. The campaign consisted of 5 TV copies, one a corporate copy and 4 product copies. It is built on the humorous appeal by injecting star power of Egypt's favorite couple "Tamer and Shawquia”. The corporate copy is about LG, very high technology, guaranteed and is always there for its customers. Tamer isan LG fan, convinces his wife to trust LG. Humor based drama is developed around our products’ attributes and benefits to deliver it to consumers in a simple language and a funny way.....
We believe that unless we are speaking the people’s language, no amount of scientific or artistic excellence will communicate a real message to the real people, or ultimately achieve real results.
Tarek Nour Communications 18 Nawal Street Agouza, Cairo, Egypt
Tel. +202 33360123, +202 33360125, +202 33350999 Fax. +202 33378118/9 Mail info@tareknour.com