DDB won the Gold award for its LG integrated campaign. The campaign consisted of 5 TV copies, one a corporate copy and 4 product copies. It is built on the humorous appeal by injecting star power of Egypt's favorite couple "Tamer and Shawquia”. The corporate copy is about LG, very high technology, guaranteed and is always there for its customers. Tamer isan LG fan, convinces his wife to trust LG. Humor based drama is developed around our products’ attributes and benefits to deliver it to consumers in a simple language and a funny way.....
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