DDB won the Gold award for its LG integrated campaign. The campaign consisted of 5 TV copies, one a corporate copy and 4 product copies. It is built on the humorous appeal by injecting star power of Egypt's favorite couple "Tamer and Shawquia”. The corporate copy is about LG, very high technology, guaranteed and is always there for its customers. Tamer isan LG fan, convinces his wife to trust LG. Humor based drama is developed around our products’ attributes and benefits to deliver it to consumers in a simple language and a funny way.....
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TNA won MENA Film Cristal award for its Hyundai campaign ‘’Don’t try to be a wise guy’’. The campaign consists of 4 ads; Most Selling Car, Resale Value, Model Range, and Service Center. In the automotive ads competition; Hyundai ads advertised by TNA won over Mercedes ads advertised by Impact BBDO Dubai and Renault ads advertised by JWT Casablanca . Also TNA Hyundai campaign ‘’Don't try to be Egyptian’’, the Wedding copy and FP7/EGY Chevrolet Corporate campaign was shortlisted in the Festival. ....
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TNA launched a new campaign for GB Auto. TNA used humorous appeal to stress on the privileges of Hyundai; resale, available car services and spare parts, customer loyalty and trustworthiness, increased worldwide production and sales, product quality, and practicality. The theme of the campaign is ‘’don’t try to be a wise guy’’....
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TNA launched a new campaign for Mazda 3 entitled ‘’ Mazda 3…decides who rides’’.....
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Every year since 2004 Dar El Orman holds a festival at Dream Park under the name of Orphans day, to acknowledge those less fortune and celebrate with them. This year however, Dar el Orman decided to take this a bit further and turn orphans day from a national to an international event. To do so, they decided to achieve a world record in Guinness by having 5000 students stand under the Great Pyramid of Giza, creating a shadow and waving the Egyptian flag both ways for 5 minutes.....
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The world lung foundation (WLF), request to use one of TNA’s ads that were developed as part of The Cancer Hospital’s anti-smoking Campaign. The ad has been select by the Bloomberg Initiative to Reduce Tobacco Use Mass Media Task Force, to be added to the WLF’s Mass Media Resource (MMR) Ad Library of highly regarded, effective tobacco control TV ads. ....
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The Egyptian Assembly of Advertising held the 10th round of the Rameh Advertising Awards this year to recognize the most outstanding advertisements throughout 2007, since the event was cancelled last year. The awards event was held on Saturday November 7th at 7:30 pm at the Cairo Opera House. It was sponsored by the Ministry of Culture National Cultural Center Cairo Opera House, A.R Group, Safir Hotels Resorts and Cuba entertainment. ....
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This Ramadan, TNA chose to leave a positive impression of the 57357 AFNCI Cancer hospital on the audience by showing the advantages of the hospital from a different perspective. They chose to highlight that the Cancer Hospital is not just a center for treatment but also a center for entertainment. ....
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The Egyptian Income Tax campaign has been extremely successful since it was first launched in June 2005. The campaign was famous for the potential tax man, Shouman. This Ramadan, TNA selected a new tax evader called Abdel Awy. The new campaign is entitled Fawateer (receipts.) It has a message to all the “Abd el Awys” out there, people who tamper with their books to pay fewer taxes. The ads are humorous and the narrator of the Tax Authority is still Tarek Nour’s voice. ....
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You probably remember the famous TNA 1984 Knorr advertising campaign featuring the two animated chickens gossiping and mocking world affairs, movie stars and other current topics. Being such a memorable campaign the chickens have become one of the trademarks of Tarek Nour Communications. The chickens are making a come back in Al Kahera Wal Nas TV Channel this Ramadan. ....
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