The world lung foundation (WLF), request to use one of TNA’s ads that were developed as part of The Cancer Hospital’s anti-smoking Campaign. The ad has been select by the Bloomberg Initiative to Reduce Tobacco Use Mass Media Task Force, to be added to the WLF’s Mass Media Resource (MMR) Ad Library of highly regarded, effective tobacco control TV ads.
WLF's Mass Media Resource offers a group of effective tools in the battle against tobacco and smoking. Hard-hitting tobacco control campaigns can; motivate smokers and tobacco users to quit, increase knowledge of the health risks of tobacco use, and drive towards change in both smokers and non-smokers. The WLF aims to update the MMR by early December this year, to make its début at the 41st World Lung Conference of the International Union against Tuberculosis and Lung Disease in Cancun, Mexico.
The Ad Library is divided into three different ad categories; personal consequences, testimonials and secondhand smoking. The ad chosen falls under the category of second hand smoking; it shows that children can suffocate during their sleep as a result of smoke and advises parents to protect their children from the hazards of smoking which might eventually lead to death.
The current MMR, available at www.worldlungfoundation.org/mmr and in hard copy, features 25 graphic, hard-hitting, adaptable and tobacco control ads that have all been evaluated to have had strong impact. These ads are chosen from diverse tobacco control campaigns in a number of countries including China, India, Turkey, Russia, Egypt, Ukraine and Poland.